Key Responsibilities

1. Business Strategy & Planning

• Develop short-term and long-term OOH advertising strategies to enhance client campaign performance and business growth.
• Direct planning of commercial activities, sales pipelines, and new OOH product development across markets.
• Lead contract drafting, negotiation, and service agreements for OOH business deals.
• Manage P&L performance, ensuring profitability and alignment with Group business commitments.

2. Operations Leadership & Performance Management

• Oversee campaign execution to ensure alignment with planning, budget, and quality standards.
• Manage operational problem-solving related to legal, technical, timeline, and quality issues.
• Lead team organization, workload assignment, performance evaluation, and resource development.
• Design and optimize internal processes, workflows, and systems to improve efficiency and service quality.

3. Client & Partner Relationship Management

• Maintain strong relationships with existing clients and acquire potential clients through strategic consultation and tailored OOH solutions.
• Identify emerging market opportunities, including new formats, DOOH technologies, and strategic location assets.
• Build and maintain collaborative relationships with government authorities to ensure compliance with legal and regulatory frameworks for OOH assets.

4. Product Quality & Asset Management

• Oversee all OOH investment projects including financial models, legal compliance, technical specifications, and asset development.
• Monitor and ensure product quality and performance meet contractual standards and client expectations.
• Continuously improve product offerings, inventory planning, and strategic asset expansion initiatives.

5. Other Responsibilities

• Perform other related duties as assigned by the Managing Director.

Qualifications & Requirements

Education:

• Bachelor’s Degree in Business, Marketing, Economics, or related fields.

Work Experience:

• Minimum 10 years of experience in Advertising, Media, or Communication, with strong preference for OOH industry experience.
• Experience working with media agencies, OOH service providers, or OOH investment companies.

Technical Knowledge & Skills:

• Strong understanding of investment law, contracts, and legal compliance in OOH contexts.
• Solid knowledge of advertising, media planning, and OOH business models.
• Proficient in Excel and PowerPoint; advanced presentation and analysis skills are an advantage.

Soft Skills:

• Strategic thinking and problem-solving ability.
• Strong leadership and team management skills.
• Excellent communication, negotiation, and persuasion skills.
• Strong client engagement and relationship management skills.
• Business acumen and market insight.

Language:

• Proficient in English.