Established in 2020, VieSHOP’s goal is to become the merchandising platform for major Artists and Shows in Vietnam, optimizing DatViet VAC Group Holding’s IP ecosystem. 

VieSHOP is proud to produce merchandise for the hottest shows in the nation, namely Rap Việt and Running Man Vietnam, through collaborating with established Local Brands such as 5THEWAY and THE BEUTER.

Since launch, VieSHOP has sold more than 10,000 Rap Việt shirts and hats, and more than 5,000 Running Man Vietnam merchandise products. In 2022, VieSHOP will continue to release new collections for DatVietVAC Group’s most beloved shows: 2 Days 1 Night, The Masked Singer, and Giac Mo Cua Me series