With over 1 trillion VND in revenue from "Say Hi Universe," the production company plans to hold 1-2 concerts in Las Vegas, USA in 2026. Rapper HIEUTHUHAI's performance fee has increased 3-5 times after "Say Hi Brother."

At an event held on the afternoon of April 13th in Ho Chi Minh City, DatVietVAC Group Holdings - the production company behind programs like "Anh trai say hi," "Em xinh say hi," "Ca sĩ mặt nạ," and "Rap Việt " - announced its new strategic direction.

Mr. Bao Thai, the CEO, stated that instead of purchasing the rights to localize foreign television programs, they produce their own content and hold 100% intellectual property rights to all content they have produced and are currently producing.

In 2025 alone, the total viewership of this production unit's programs reached 67 billion. Of that, the "Say Hi Universe" brand generated over 1 trillion VND in revenue in 2025. The " Say Hi Brothers 2025 " program alone brought in 480 billion VND in revenue, with 45% coming from concert ticket sales (145 billion VND), merchandise sales, and intellectual property rights (68 billion VND). The "brothers" themselves generated 74 billion VND through commercial exploitation.

The production company also exclusively manages the commercial rights of over 100 artists, thereby possessing a community of around 30 million fans. Building on this foundation, from 2026 onwards, they will aggressively exploit the fandom business model, learning from the successful models of the English football and K-pop industries.

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The concerts of 'Say Hi Universe'.

Mr. Dao Van Kinh - Vice Chairman and CEO - emphasized that they will focus solely on creating their own original content and will handle the entire music production process. In the future, this production unit will also produce programs specifically for middle-aged audiences and children.

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